Guide
Add Organization markup to your website
Tell the AI engines exactly who you are — in data they can read.
Why it matters
AI engines often read your site without running JavaScript. Organization markup (schema.org) is a few lines in your page source that state it plainly: name, address, phone, logo, website. Without it the engine guesses — and it often guesses wrong, or skips you.
How to do it
- 1Collect your company name, address, phone number, logo URL and any social profiles.
- 2Build a JSON-LD script of type "Organization" (schema.org has a template). Your web agency or CMS can usually insert it.
- 3Put it in the <head> of your front page — so it sits in the served HTML, not only in JavaScript.
- 4Validate it with Google's Rich Results Test.
Common questions
My CMS already adds schema via a plugin — is that enough?
Only if the markup is in the delivered HTML. Many plugins inject it with JavaScript, which AI crawlers often don't run. Check your page source (right-click → "view source") to be sure.
Should I use Organization or LocalBusiness?
If you have a physical address customers visit, use LocalBusiness (it counts as an Organization too). Otherwise Organization is fine.
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